Ecommerce packages are usually the best solutions because you can deploy them easily and use something out of the box as opposed to paying for custom work. Ecommerce packages are cheap and there are some reliable solutions out there today. Ecommerce is definitely the way to go, especially with the online landscape shaping up the way it is. No matter what type of business you run, you’ll benefit from receiving additional customers online through an ecommerce software platform. Before we dive into which ecommerce packages are good, let’s first take a look at what factors will make it a good online storefront for your business.
There are really two crucial aspects to any ecommerce software package. And that is the storefront, which should look professional and trust-worthy, and also the admin section which should be easy, intuitive to use and powerful.
For the administrative section of your ecommerce software, you want to be able to have absolute control of your ecommerce store. You should be able to easily add store categories, products, promotions, coupon codes, add multiple options for products, add product images, specify sales tax and shipping options.
In the admin section of your ecommerce package, you should also have an analytics screen where you can track your visitors and see what keywords they used to arrive at your site.
Finally you should have a screen where you can track orders and see if they’ve been fulfilled or not. If your ecommerce package is missing one of these crucial elements you should start looking for a new software package for your ecommerce business.
The second thing is the user interface or ecommerce storefront. The more professional and trust worthy your site design looks, the more likely it is that someone will purchase from your online store. You want to have the basics such as a terms and conditions, privacy policy, refund policy, shipping policy and contact us page. You also want to have your business phone number prominantly displayed. You want to have secure badges on your ecommerce site so customers can trust that they are on a secure ecommerce package.
These are really the main factors of a good ecommerce package. The difference between the many that are out there are just the add-ons and how easy it is for the administrator to control their ecommerce software. Personally, I run an ecommerce store as well and I have been using Shopify for over a year now. There was nothing technical that I had to do in terms of setup. All I had to do was submit my order, they gave me the login credentials and I went into the admin panel and started adding my products, specifying my shipping and sales tax and then choosing a theme for my store. My store was literally up and running in 30 minutes. I highly recommend that you give this ecommerce package a try for yourself: Shopify
Related posts: